09
September
2011

Prime Minister Beck sees clear business support for digital radio in Germany

World´s largest consumer electronics impacts national and international radio manufacturing markets

Berlin/ Baden-Baden 9 September 2011. Digital radio is well on its way to be a success, Rhineland-Palatinate´s Prime Minister Kurt Beck said visiting IFA 2011 in Berlin. The Chair of Germany´s Lander Broadcasting Commission commented: "The many years of fighting to install digital radio in Germany have paid off. I have heard from many representatives of the business community they are clearly supporting this radio of the future. That´s is my impression having visited the IFA 2011. I am convinced the new framework set will support digitalradio to be a success."

Against the background of Germany´s digital radio kick-off on 1st August 2011 all renowned radio manufacturers have gathered at IFA to present their digital radio products and sets to consumers, business, politics and radio traders in Germany and Europe.

In his opening speech Joern Jensen, Chairman of WorldDMB, praised the beginning of a new century in German radio: "Europe watches Germany. We are witnessing a very special development. The kick- off of digital radio in Germany compares with the introduction of colour tv." He invited all European national leaders to agree a future roadmap for the introduction and future development of digital radio." The radio industry should be able to convince all political institutions a joint timetable being important for all of us." Jensen welcomed car manufacturer Ford´s decision to install DAB/ DAB+ car radios in all cars produced for the European market.

Digitalradio in Germany
1 August 2011 saw the start of nationwide digital radio in Germany. It consists of three public services and nine commercial radio offers: 90elf–Dein Fußball-Radio, Absolut Radio, Deutschlandfunk, Deutschlandradio Kultur, DRadio Wissen, ENERGY, ERF Radio, Radio Horeb, Kiss FM, Klassik Radio, LoungeFM and RADIO BOB!. Until the end of 2011 Remix Radio (working title) will add to these programmes. All new programmes provide text as well as pictures on all digital radio screens. Complementing the kick-off Germany´s public service broadcasters ARD aired new regional radios in some regions/Lander like e.g. Baden-Wurttemberg, Northrhine-Westphalia, Rhineland-Palatinate, Saarland, Saxony, Saxony-Anhalt, Thuringia and the Berlin-Brandenburg region. Over the next months ARD will spread these new offers onto more regions/Lander. All already existing and future digital ARD programmes deliver text and pictures. You will find further information on www.digitalradio.de.

Contact Project Office

Projektburo Digitalradio
Michael Reichert
D-76530 Baden-Baden

Media contact

Nikola Marquardt (Dipl.-Journ.)
Barthel & Marquardt
D-04155 Leipzig

Google+