The final countdown – Digitalradio launch in Germany Staions, Industry and politics join „Digitalradio - radio of the future" campaign

Just one month and national PSB and commercial radios will kick-off Digitalradio in 27 german broadcasting regions. At the same time ARD radios will start its terrestrial Digitalradio transmissions. Listeners will finally experience the new DAB+ standard, the way of future radio broadcasting. To assure current and updated Digitalradio information the newly created „Projektburo Digitalradio" will join in by starting its infomation campaign , supported by all PSB/commercial radios as well as radio industry.

Radio providers, industry and trade have pulled together to guarantee a successful start and to coordinate the technical and marketing future of Digitalradio in Germany, „Projektburo Digitalradio" being the driving force behind all developments and activities.

„I am really pleased german listeners will soon experience a new radio future and many new multimedia radio programmes", says Helmut G.Bauer CEO Digitalradio Deutschland GmbH while Mr. Willi Steul, Director-General of Deutschlandradio sees the safeguarding of radio in a digital world: „There will be no better technology than DAB and DAB+ in Europe. I see Deutschlandradio on the forefront within Germany´s PSB sector. The spreading of our programmes all over germany will help us to enhance our public service!"

Monika Piel, ARD chairwoman and DG of Cologne-based WDR is predicting a new push for radio in Germany: "In the past politics and advertising sector have often under-estimated radio, its audience and reach. They all will see a new radio entering a new future. FM radio, the web and already many digital transmitter networks have played a core role in our current strategy. They will play a much more important role in future radio."

Michael Reichert, CEO „Projektburo Digitalradio", is heading the campaign to introduce and installing Digitalradio in Germany: "I am convinced German listeners will soon fully accept this new radio format. From 1st August onwards we are aiming to offer guidance and information on e.g. which radios are available in the different regions. Digitalradio stands for value added radio. The new digital sets will maybe not change any radio listening habits but digital radio will soon show the new variety of radio for a new future."

Projektburo Digitalradio

Projektburo Digitalradio´s HQ, based in the spa city of Baden-baden, is a joint venture of ARD (PSB Germany) and Digitalradio Deutschland (ompany owned by all commercial radios) to launch and establish Digitalradio in Germany. Set manufacturers, PSB/commercial radios, politics and transmitting network providers fully support Projektburo Deutschland and its task to cordinate and head all national and regional Digitalradio activities and campaigns.

Digitalradio in Germany

DR is value added radio. It offers new radio programmes and new services e.g electronic programme guide, „slide shows" broadcasting pictures and „iplayer" listening. You can also direct interact with your fav-show and read added information on your radio display. Even if the first DR set generation might not be able to deliver all services it remains an important future target to reach.

Contact Projektburo (Project Office)

Projektbüro Digitalradio

Michael Reichert

D-76530 Baden-Baden

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Media Contact

Nikola Marquardt (Dipl.-Journ.)

Barthel & Marquardt

D-04155 Leipzig

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