Digital Radio - Webradio
Radio is a mass media reaching 60m people or 80 % of the German population daily. A large part of it using it "mobile". The current "mobile" internet infrastructure cannot serve all users daily demanding a mobile radio. Much higher internet transmission costs are adding to that. Only 4 % of the German population are streaming internet radio. Webradio surely is added value to broadcast e.g. events or to serve special interest listener groups.To reach a vast majority of the population radio still is the most cost-effective medium. Therefor digital radio provides the benefits of the internet (multimedia) and the most economical broadcasting technology!